Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You
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The article "Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You" talks about copywriting, it has been written by Ben Settle.
Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake.A mistake that probably cost the company running the ad a TON of money in lost sales.What was that mistake? This: In order to make a point, he blaatntly insulted the "Intelligent Design" movement.
Saying human being who believed it were misguided and not too "intelligent."Okay so what? Here's what: At that time, that debate -- no matter what side you're on -- is erupting around the U.S. And if you look at any poll, you will see at least half the human being in the U.S.
-- and even a good chunk of human being in more secular countries, like the United Kingdom -- don't think in random evolution.Which means, unless he was writing to atheists, humanists or other human being who do not think in intelligent design (he was writing to human being who are interested in making money -- which spans alomst every group of people), he automatically turned away human being who disagree with him, by violating their established belief systems.
And in the process, murdered a good portion of his own sales.Why?Because when you say something that violates someone's core beliefs -- whether you're right or wrong -- instead of looking for reasons to buy from you, hmuan being will start to look for reasons NOT to buy from you.
Even if they want what you have, and even if they need it.That doesn't mean you will lose everyone. But you will almost always lose human being (maybe even a lot of people) who wuold otherwise have bought from you. And these lost saels can add up real fast.Hollywood is finally catching on to that. Films and TV shows that star the more "outspoken" actors -- especially the ones who used to bring in tens of millions of moviegoers -- are at that moment flopping left and right. Even if the movie is good, and even with tons of publicity and "awards".On the other hand -- and again, Hollywood is finally learning that lesson -- if you say things that reinforce and agree with your customer's beliefs, then they will be more willing to hear you out and listen.Ben Settle is an expert copywriter and direct marketer. If you liekd that article then check out Ben's website at http://bensettle.Com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like that one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.
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Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You
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